BMW Welt

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BMW Welt, October 17, 2007

BMW Welt (English - BMW World), is a multi-functional customer experience and exhibition facility of the BMW Group, located in Munich, Germany. In direct proximity to the BMW Headquarters, it is designed to: present the current products of BMW; be a distribution center for BMW cars; and offer an event forum and a conference center.

Design and construction

Bmwwelt2.jpg

Designed by architects Coop Himmelb(l)au for BMW Group, the facility was constructed from August 2003 through Summer 2007. Originally conceived to be open and ready for World Cup 2006, it eventually opened on October 17, 2007 and deliveries commenced on October 23, 2007. The first customer to take delivery of a new BMW at the Welt was Jonathan Spira. [1] [2]

Designed with an 800 KWatt solar plant on its roof, "the building does not have the boredom of a hall, it is not only a temple, but also a market place and a communication center and meeting place for knowledge transfer", said architect Prix at the opening ceremony.[3]

Operations

BMW Welt, Munich opeates in co-operation with other BMW facilities in the local community, particularly the BMW Museum and BMW Headquarters.[4][5]

BMW Welt focuses on strengthening the dialogue with customers and visitors by showing the complete range of BMW vehicles, and providing vehicle distribution, particularly the creation of a special experience with regards customer collection of an ordered vehicle. BMW Welt also offers shops with BMW auxiliary products, as well as a fully serviced gastronomic restaurant. In the meeting forum, BMW Welt offers conference rooms and the opportunity to stage media events.

Gallery

References

External links

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