Rolls-Royce Phantom (2003-Present)

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See also Rolls-Royce Phantom for other models sharing this name
Rolls-Royce Phantom
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ManufacturerRolls-Royce Motor Cars
Parent companyBMW Group
Production2003-present
AssemblyGoodwood, Chichester, W Sussex, UK
PredecessorRolls-Royce Silver Seraph
ClassFull-size luxury car
Body style(s)2-door drophead coupe/convertible
4-door saloon
LayoutFR layout
Engine(s)6.75 L V12 453 bhp (338 kW)
Transmission(s)ZF 6-speed automatic
Wheelbase140.6 in (3571 mm)
Length229.7 in (5834 mm)
Width78.3 in (1989 mm)
Height64.3 in (1633 mm)
Curb weight2485 kg (5478 lb)
RelatedRolls-Royce Phantom Drophead Coupé
DesignerMarek Djordjevic
Ian Cameron

The Rolls-Royce Phantom is a British saloon automobile made by Rolls-Royce Motor Cars, in the United Kingdom. It was launched in 2003. The Rolls-Royce Phantom Drophead Coupé, and the Rolls-Royce Phantom Coupé, both based on the 2003 Phantom, are the most recent additions to the Rolls-Royce brand.

Construction

The Phantom uses a unique chassis platform, body, interior, and retains traditional Rolls-Royce design cues. The body is mostly aluminum.

Final assembly, including all body, paint, wood, and leather work, is completed to each customer's individual specification at the Rolls-Royce plant in Goodwood, West Sussex, England. The plant is down the street from the historic Goodwood Motor Racing Circuit.

The plant contains the paint shop, body shop, leather shop, woodworking shop, assembly line, and executive offices under one roof. [1] There are only two robots in the factory. The two robots paint the body; the paint is polished by hand after the robots spray each coat. [2] All other work is done by hand, in keeping with the Rolls-Royce tradition.

It has a 6.75 L, 48-valve, V12 engine that produces 453 bhp (338 kW; 459 PS) and Template:Convert/Nm of torque. The engine is derived from BMW's N73 V12 powerplant. The engine is assembled by BMW. The engine uses direct fuel injection, and is a drive by wire design, using valvetronic technology. The power output is regulated by infinitely varying valve lift by moving the rockers and rocker fulcrums via electric servos, rather than using the throttle body.The throttle body is maintained for fail-safe operation.

The aluminium extrusions that are used to construct the aluminium spaceframe are produced in Norway using hydroelectric power, shaped and machined in Denmark and finally hand-welded in Germany.[3]

It is 1.63 m (63 in) tall, 1.99 m (74.8 in) wide, 5.83 m (228 in) long, and weighs 2485 kg (5478 lb). The body of the car is built on an aluminium space frame and the Phantom can accelerate to 100 km/h (62 mph) in 5.7 s. It has a six-speed automatic transmission and double wishbone suspension.The transmission is sourced from ZF of Germany. The vehicle electronics are sourced from BMW.

An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm (9.8 in) longer than the standard Phantom. It is currently referred to as the Phantom Extended Wheelbase[4] (or EWB).

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A Rolls-Royce Phantom owned by the Sultan of Kedah, Tuanku Abdul Halim Muadzam Shah

Novel features

  • Customers can choose from 44,000 paint colors, and specify any leather color[5]
  • Instead of a tachometer, the car has a power reserve dial indicating how much of the engine's power is left available to the driver. This is to provide a sense of tremendous power in reserve. The cluster is not shared with any other vehicle.
  • The rear doors are rear-hinged, a style commonly referred to as suicide doors, but called 'coach doors' by Rolls-Royce. Because of the rear-seating position in relation to the rear inner-door handles, buttons are mounted on both C-pillars which operate hydraulic motors in order to close the rear doors. An electronic lock prevents the doors from being accidentally opened when moving. The car will automatically brake to a walking speed if a coach door remains open when driving off.[6]. The rear doors also house umbrellas that are stored within the doors, and can only be accessed when the front or rear doors are open. The fabric of the umbrella is coated with Teflon to assist in sheding water when the wet umbrella is stored within the door.
  • The traditional Spirit of Ecstasy ornament has an automatic electronic retraction mechanism to prevent theft and protect pedestrians in the event of an accident. It may also be retracted by the driver at the touch of a button, and retracted when the alarm is armed. The base contains a sensor which detects movement, and will retract if tampered with.
  • The 'RR' logos on each of the wheel hubs are independent bezels in order to always remain upright while the wheel is rotating.

Luxury Amenities

Features include a navigation system w/voice recognition, power sunroof, upgraded leather upholstery, rear-view camera, rear-seat DVD entertainment system, 26-speaker premium sound system, 8-disc CD changer, 18-way power front seats, 16-way power rear seats, heated and cooled cup holders, rear-seat tables, outside-temperature indicator, universal garage door opener, power tilt/telescopic heated wood/leather-wrapped steering wheel w/radio, climate, and navigation controls, power open/close trunk lid, power closing doors, wireless headphones, iPod adapter, refrigerator, and air conditioning w/5-zone climate controls. There are unlimited options available through the Rolls-Royce "Bespoke" program through which the factory will create any option a customer asks for.

Drophead Coupé and Coupé

Rolls-Royce Phantom Drophead Coupé is the latest convertible made by Rolls-Royce which debuted at the 2007 North American International Auto Show in Detroit, Michigan on January 7, 2007. The platform is based on the Rolls-Royce Phantom and has styling heavily derived from the 100EX concept car unveiled to celebrate the company's centennial in 2005.

Sales

Annual sales[7][8]
Year Sales
2003 300
2004 792
2005 796
2006 805
2007 1010
2008 1212
Total 4915
  • The introductory base price was £250,000 in the UK and $300,000 in the US.
  • After selling 805 units in 2006, Rolls-Royce first met its annual sales target of 1,000 vehicles in 2007 (1,010 Phantoms sold, Drophead Coupé sales included).[8]
  • In 2004, Rolls-Royce was selling twice as many cars as its closest rival Maybach.
  • The 2000th car rolled out of the Goodwood factory in December 2005.[9]
  • In July 2006, Rolls Royce produced a limited edition run of 25 cars called the "Phantom Black"[10]
  • The 3000th car rolled out of the Goodwood factory in March 2007.
  • Rolls Royce produced a limited edition run of 25 cars to commemorate the centenary of the Silver Ghost.[11]
  • Hong Kong Peninsula Hotel has purchased a fleet of 14 Extended Wheelbase Phantoms to replace the Silver Spurs in the fleet, all painted in a special "Peninsula Green" and delivered in December 2006, making history for being the largest single order for the Phantom.[12]
  • Luxury Vodka maker Grey Goose and Rolls-Royce teamed up to create two customized limited-edition Rolls-Royce Extended Wheelbase Phantoms to help promote social responsibility while drinking.[13]
  • Rolls Royce released a special Tungsten edition Phantom which incorporated innovations featured in the EX101 Experimental Car.[14]

Gallery

Scale models

Although a number of unauthorized scale models of the Phantom have been produced (including a few Mansory edition Phantoms), Rolls Royce has awarded Exoto the exclusive right to make a 1:18 of the Phantom and the EWB Phantom. The models will sell for US$498 for the Phantom and US$598 for the EWB Phantom making it one of the most expensive scale models.

References

External links